Recently, McDonald ran a commercial video which had gone viral. In the video, McDonald put up two billboards to give direction to the nearest McDonald and Burger King.
As Burger King just came back to Franck a few years ago while McDonald appeared in 1972 , the directions for Burger King obviously get complicated which is 258 km away. McDonald fully shows off how many more ‘golden arches’ restaurants exist in France ,compared to its vital Burger King.
In response, Burger king fought back by saying “Thank You” to McDonald in a twist ending of the video.
The ad shows a couple that just stop at McDonald’s for a coffee…to fuel their long drive to get a Whopper meal at Burger King.
Personally, Mcdonald bun really disappoints me every time…This time I will go for Buger King!
Which ad you like more?
And this battle reminds me another competition: Mercedes & BMW.
Mercedes congratulated BMW on 100 years recently by saying “Thank you for 100 years of competition.” It is marked as a very nice gesture often not seen in the heated battle. Maybe this is what we call Frenemy. LOL…
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